FloorTrends MagazineTalkFloorApril 15th, 2022 Bruce Weber, president, American Home Surfaces Group reveals a new division, American Kitchen and Bath Affiliation (AKBA), which introduces a marketing strategy that helps flooring dealers connect with National Kitchen and Bath Association members at a local level.
Commercial USA™ Flooring Alliance is a group of independent commercial flooring contractors represented throughout the country. All categories of commercial flooring products including hard surfaces, soft surfaces, installation supplies and employee training needs are available under the Commercial USA™ umbrella.
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Commercial USA™ proudly supports and works closely with WFCA, FCICA, CIM, NAWIC, AGC, NTCA. We help pay for members dues and support all training programs they offer.
We are also a member of the AGC (Associated General Contractors). Commercial USA™ will provide unlimited assistance in helping persuade and convince a new general contractor to work with a Commercial USA™ member that wants to do business in their local area.
Commercial USA™ members’ voices are represented strategically through a 14-member National Advisory Board made up of top commercial flooring companies that stay in close contact throughout the year with our management and staff.
Commercial USA™ requires NO upfront investments and does not ask you to surrender control of your showroom, commercial library or business decisions. We will not tell you what to sell. We understand it is about choices that involve products best suited for your customers on a per-job basis. Our members will not be policed or pressured into choosing anything specific for your business. We consult with you on why something is good for your business.
Commercial USA™ members negotiate their own local pricing and are not penalized when becoming a member of Commercial USA™ to cover a rebate cost. You always use whichever price is lower! On top of that, we have negotiated national agreements with over 30 key manufacturers serving the commercial flooring industry for the benefit of our members, and they also can look forward to earning additional revenues in the form of loyalty incentive payments that Commercial USA™ has negotiated on a national basis for its members to further benefit.
We provide our members with the trademark registered Commercial USA™ name for use in conjunction with their own good name and marketing, and we use F.W. Dodge reporting systems to share with its members weekly what jobs are available in your marketplace. This system makes it easy for contractors, suppliers, and other commercial flooring professionals to find jobs that best meet their expertise, whether it be carpeting, resurfacing concrete, or tile installations.
Commercial USA™ as a group also provides lifetime friends! The life of an Independent business owner can be a lonely one. Few neighbors and acquaintances understand or appreciate the time, commitment and resources required to make your business successful. We afford our members to be part of a community that treats each other like family; caring and supporting in times of need, fun loving and great to spend time with at conventions and other flooring events.
Commercial USA™ bridges access to products and services from top industry suppliers to the best independent commercial flooring contractors in the nation. Our members benefit from lower costs and other savings, various types of training programs, and they may utilize our suite of integrated resources to increase their business.
We are proud to offer F.W. Dodge reporting systems to share with our members weekly to see what jobs are available in their marketplaces. This system makes it easy for contractors, suppliers, and other commercial flooring professionals to find jobs that best meet their expertise, whether it be carpeting, resurfacing concrete, or tile installations.
Commercial USA members can offer guarantees on their products and services they couldn’t alone, which is the power of our partnership at work. We are aggressive marketers, and members of Associated General Contractors (AGC) – we will provide unlimited assistance to our members to help persuade any general contractor to use a Commercial USA member for their business in their local area. We’ve committed significant resources to connect our members to their commercial flooring customers. We offer a diversified marketing approach across traditional and digital platforms to help members grow their share of the market.
Commercial USA™ delivers programs, training, and best practices designed to improve our members' business. We team up with our floor covering industry alliance partners to offer ongoing programs, including proper installation techniques, business development, marketing, and emerging technology.
We regularly communicate with our Contractor members to see what is working well with their own businesses, so we can pass that knowledge on to other Contractor members either on a one on one basis, in virtual meetings, or in in-person workshops. Our Manufacturing partners benefit from having access to some of North America’s most well versed, and educated flooring contractors.
Commercial USA offers a variety of training and education opportunities.
• Workshops at our National Convention
• Industry Specific webinars
• Ongoing sharing of best practices
• Online discussion forums for exchanges of knowledge
Our programs are supported and coordinated by talented professionals either on our staff and or through our industry partners.
With over 150 member contractors across the United States, our members have a camaraderie that allows for an enhanced business experience. Our members can engage with one another to address key issues impacting their businesses and look for solutions that make for best practices. Commercial USA™ holds National Conventions where our members can network with each other and our preferred suppliers and learn to make their own businesses better.
But it doesn’t stop there… our members also enjoy regular communication between each other that allows for opportunities from solving day to day issues to finding national account partners for their local clients with locations nationwide. Our size allows for negotiated service discounts, loyalty incentives and flooring industry association benefits.
What is stopping you? Contact us now to see if Commercial USA™ is the right fit for your business.
We care about the success of our members and our suppliers. And we’re not just saying that. Our goal is to help both our members and supplier partners to symbiotically grow and enhance their businesses. It’s that simple.
Commercial USA’s history and experience in flooring industry allows us to understand both sides of the business. Our Contractor members will enjoy direct access to our Supplier partners’ management teams at our annual meeting, along with special programs specifically crafted our alliance. Our Supplier partners will enjoy the benefit of knowing they are working with some of the finest commercial contractors in North America that receive regular educational opportunities about current installation methods and best practices, so they can be confident their products are being presented fully installed to the end user by only the best. We intentionally limit the number of our Suppliers partners to keep the relationships between our Contractors and Suppliers close, manageable, and effective.
Our intention is to help our members and partners maximize their sales and marketing, grow market share, and make the industry better.