AHSG/Commercial USA instill confidence

Wednesday, September 25, 2019By Kacey Perinelli

[Lake Tahoe, Nev.] American Home Surfaces Group (AHSG) and Commercial USA (previously known as Commercial One) held convention here from September 22-25. The event kicked off in an unusual way, with an opening night dinner that doubled as the wedding reception for Joe Weber, vice president and general manager, and his new wife, Theresa Weber. It was the first ever wedding reception at a flooring convention. 

AHSG holds convention once every two years, rather than every year or even twice yearly. Bruce Weber, CEO, noted the group does convention this way in order to hold a more robust meeting when they do get together. 

Bruce Weber shared his hope for members to leave convention with confidence. “We believe we’ve found the strongest manufacturing partners in every category,” he said, noting members trust the group’s research and analysis for selecting partners. 

Joe Weber also told FCW the group wanted to make sure to talk about the industry’s installation crisis and show members that AHSG and Commercial USA have a plan to ensure continued success. 


At the kickoff event, the opening night dinner was also the reception for the very first ever wedding at a flooring convention, celebrating the union of Joseph Weber to Theresa Weber. 

At general session, Bruce Weber spoke about the rebranding of Commercial One to Commercial USA, saying Commercial One was “too finite” of a name.


The keynote speech was delivered by Peggy Grande, former executive assistant to President Ronald Reagan and author of “The President Will See You Now.” Grande shared stories from her 10 years working for the president, and encouraged attendees to write the legacy of their lives every day of their lives.


An Industry Association Panel answered questions about the industry’s most pressing issues. Pictured are Kim Oderkirk (executive director, Flooring Contractors Association), Scott Humphrey (CEO, World Floor Covering Association), Bart Bettiga (executive director, National Tile Contractors Association) and Robert Varden (executive director, Certified Flooring Installers).


On the last night of American Home Surfaces Group & Commercial USA’s convention, members gathered to celebrate their accomplishments. Jana Tadlock and Laura Goodwyn of Builders Carpet and Design Center in McKinney, Texas celebrated Tadlock’s win for 2019’s Outstanding Full Support award.


For more on the American Home Surfaces Group/Commercial USA convention, look for the Oct. 7 issue of FCW

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